Proprietary Model
Clients transfer their loyalty points liability to Knightsbridge; Knightsbridge manages the program in principal capacity
Miles Model
Knightsbridge sets up and runs the client’s loyalty program, and manages points liability on behalf of the client
Loyalty Voucher
Consumers are able to use a finite-life voucher code to redeem points (earned in the proprietary and miles model) for rewards at the point-of-sale
Coalition Model
Knightsbridge aggregates clients andmerchants on its loyalty platform, owns thepoints liability, and manages the program inprincipal capacity
